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SALES AND MARKETING MANAGER – JOB REF MN 8350 NEW

Job Summary

The Sales and Marketing Manager will be responsible for developing and executing sales and marketing strategies to drive business growth and achieve institutional targets. This role involves leading a sales team, increasing brand visibility, and managing client relationships within the community to grow the microfinance’s loan portfolio.

Key Responsibilities

  1. Sales and Business Development
  • Develop and implement strategic sales plans to meet and exceed business growth targets.
  • Lead, coach, and mentor the sales team to ensure high performance and achievement of targets.
  • Drive customer acquisition through field visits, referrals, community partnerships, and other outreach initiatives.
  • Ensure the sales team is equipped with the necessary product knowledge and selling skills.
  • Identify new market segments and business opportunities to expand the institution’s client base.
  1. Marketing and Brand Management
  • Develop and implement marketing strategies and campaigns to build brand awareness and equity.
  • Conduct market research and competitor analysis to identify industry trends, customer needs, and pricing strategies.
  • Manage the institution’s marketing channels, including social media, local activations, and events.
  • Monitor and analyze campaign performance and market data to inform future marketing decisions.
  1. Customer Relationship Management
  • Ensure a high level of customer satisfaction and experience by overseeing all client interactions.
  • Develop and implement strategies for customer retention and relationship management.
  • Manage customer feedback, inquiries, and complaints in a professional and timely manner.
  1. Performance and Reporting
  • Monitor the sales pipeline and team performance, taking necessary action to hit sales and profit goals.
  • Prepare regular reports on sales performance, market activities, and client acquisition for management review.
  • Manage the marketing and sales budgets effectively.
  1. Product Development and Promotion
  • Provide market and customer feedback to the business development team to inform the creation of new products and services.
  • Effectively promote and communicate new products to both the sales team and the target market.

Qualifications and Requirements

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Minimum of 3–5 years of proven experience in sales and marketing within the microfinance or credit industry.
  • Demonstrated experience leading and motivating a sales team.
  • Strong understanding of microfinance products, credit risk, and financial regulations.
  • Proven record of accomplishment of meeting or exceeding sales and revenue targets.
  • Excellent communication, negotiation, and presentation skills.
  • Strong analytical and organizational skills.
  • Proficiency with Microsoft Office and customer relationship management (CRM) systems.
  • High level of integrity and a results-driven mindset.

Salary:  Kshs 75,000 – 100,000 Max

Job Overview