STEPHEN NDERITU
stephenmnderitu@gmail.com
Tel: +254 (0)725995538/+254 (0)701700409
CAREER PROFILE SUMMARY
I am an experienced and results-driven Regional Sales and Marketing management professional with a proven track record of driving business growth and surpassing sales targets. With a strong background in sales and marketing, I excel at developing and implementing effective strategies that maximize revenue and market share.
Throughout my tenure, I have thrived in strategizing and implementing initiatives to expand the volume of business, closely monitoring sales information and providing timely feedback. Demonstrating flexibility and ability to adapt to changing business needs. Managing a team of sales and marketing professionals, I provide guidance, coaching, and training to optimize their performance and foster a collaborative work environment.
To stay ahead of the competition, I conduct thorough market research and analysis, identifying new business opportunities, customer trends, and competitor activities. Building and nurturing solid relationships with key clients and distributors, I ensure customer satisfaction and loyalty. By closely monitoring sales performance, I implement corrective actions to achieve sales targets and key performance indicators (KPIs).
Collaborating closely with the marketing team, I actively participate in creating effective promotional campaigns and marketing materials. My ability to analyze market feedback and customer insights enables me to provide valuable recommendations for product enhancements and effective market positioning. With a strong passion for sales and marketing, I am committed to delivering exceptional customer service, driving business growth, and ensuring the success of the organizations I work with.
KEY SKILLS AND COMPETENCIES
• Sales and Marketing Strategy: Highly experienced in developing and implementing effective sales and marketing strategies to drive business growth, expand market share, and achieve sales targets.
• Team Management and Leadership: Skilled in managing and leading teams of sales and marketing professionals, providing guidance, coaching, and training to optimize their performance and foster a collaborative work environment.
• Market Research and Analysis: Well-versed in conducting thorough market research and analysis to identify new business opportunities, customer trends, and competitor activities and using the insights to make informed decisions and develop targeted marketing campaigns.
• Relationship Building: Adept at building and maintaining solid relationships with key clients, distributors, and channel partners to expand the customer base, increase sales, and ensure customer satisfaction and loyalty.
• Communication and Presentation: Excellent verbal and written communication skills, including the ability to effectively communicate with clients, present product information, negotiate contracts, and deliver persuasive sales pitches.
• Customer Service: Excellent at providing exceptional customer service by addressing inquiries, resolving concerns, maintaining long-term relationships with clients, and ensuring their needs are met and exceeded.
• Analytical Skills: Skilled in analyzing sales performance data, market feedback, and customer insights to identify trends, opportunities, and areas for improvement and using the findings to make data-driven decisions.
• Project Management: Excellent ability to manage multiple projects simultaneously, prioritize tasks, meet deadlines, and collaborate with cross-functional teams to ensure smooth operations and customer satisfaction.
• Results Orientation: Demonstrating a strong drive for achieving and exceeding sales targets and key performance indicators, consistently delivering outstanding results and being recognized for high performance.
• Strategic Planning: Demonstrated ability to develop long-term strategic plans for sales and marketing initiatives, aligning them with overall business objectives and market trends.
• Digital Marketing: Proficient in leveraging digital marketing channels such as social media, email marketing, content marketing, and search engine optimization (SEO) to enhance brand visibility, generate leads, and drive online engagement.
• Data Analysis and Reporting: Skilled in analyzing sales data, marketing metrics, and performance indicators to generate comprehensive reports and actionable insights for decision-making and performance evaluation.
• CRM Software: Proficient in utilizing customer relationship management (CRM) software to manage customer data, track sales activities, and streamline communication for improved efficiency and customer satisfaction.
WORK EXPERIENCES
REGIONAL SALES AND MARKETING SUPERVISOR /
KEDA KENYA CERAMICS LTD (SUNDA INTERNATIONAL) - NAIROBI, KENYA 01/2019 - CURRENT
• Collecting and aggregating customer, product, and market information to provide information support to the management.
• Strategizing and implementing ways and means to expand the volume of business, collecting all kinds of sales information and providing timely feedback to the marketing manager.
• Investigating customer credit status, controlling delivery, and invoicing according to regulations. I am responsible for conducting distributor assessment management and eliminating and selecting distributors as needed.
• Completing other temporary tasks assigned by the sales manager.
• Developing and implementing sales and marketing strategies to drive regional business growth.
• Managing a team of sales and marketing professionals, providing guidance, coaching, and training to optimize their performance.
• Conducting market research and analysis to identify new business opportunities, customer trends, and competitor activities.
• Building and maintaining relationships with key clients and distributors to ensure customer satisfaction and loyalty.
• Monitoring sales performance and implementing corrective actions to achieve sales targets and KPIs.
• Collaborating with the marketing team to create effective promotional campaigns and marketing materials.
• Participating in trade shows, exhibitions, and industry events to showcase company products and generate leads.
• Analyzing market feedback and customer insights to provide recommendations for product enhancements and market positioning.
• Ensuring compliance with company policies, procedures, and industry regulations.
• Providing regular reports and updates to the management team on sales and marketing activities, achievements, and challenges.
• Collaborating with cross-functional teams, such as production, logistics, and finance, to ensure smooth operations and customer satisfaction.
Key Achievements
• Best employee of the year 2021 at KEDA for increased sales with over 200%
• Increased my territory's client base at KEDA International by 40%.
• Created a database of 100 prospective customers following extensive and rigorous leads-generating activities within my sales territory.
• Developed and implemented an aggressive sales campaign by gathering market trends, which increased the market quota
SALES AND MARKETING EXECUTIVE / HOMART INTERNATIONAL (CONTRACT BASIS) 01/2014 - 12/2017
• Promoted the company's retail products and services to existing and potential customers by making proactive sales efforts and capitalizing on cross-selling opportunities to achieve targets
• Reported and monitored all risks associated with debt recovery, conducted client visits on a need-basis and telephone calls to follow up on debtor payments, and provided sales management information system to team leaders on a regular basis.
• Developed and executed sales and marketing strategies to increase brand awareness and drive product sales.
• Conducted market research and analysis to identify target markets, customer preferences, and competitor activities.
• Generated leads and actively pursued new business opportunities through cold calling, networking, and attending industry events.
• Built and maintained relationships with key clients, distributors, and channel partners to expand the customer base and increase sales.
• Conducted product presentations and demonstrations to educate potential customers on the features and benefits of our products.
• Negotiated contracts, terms, and pricing with clients to secure sales agreements and maximize revenue.
• Collaborated with the marketing team to develop and implement promotional campaigns, including digital marketing, advertising, and social media strategies.
• Monitored sales performance, analyzed sales data, and prepared reports to track progress towards sales targets.
• Assisted in developing marketing materials, including brochures, catalogues, and sales presentations.
• Coordinated with internal departments such as production, logistics, and customer service to ensure timely delivery and customer satisfaction.
• Provided excellent customer service by addressing inquiries, resolving complaints, and maintaining long-term client relationships.
• Stayed updated on industry trends and competitor activities to identify business growth and differentiation opportunities.
DIRECT SALES AGENTS / ECO BANK KENYA (.CONTRACT BASIS) 04/2012 - 06/2013
• Opened bank accounts, educated customers and advised them financially and provided sales management information system to team leaders regularly
• Built and maintained effective business relationships with customers
• Promoted bank retail products and services to existing and potential customers by making proactive sales efforts and capitalizing on cross-selling opportunities to achieve targets.
• Conducted direct sales activities to promote and sell Eco Bank Kenya's products and services to potential customers.
• Generated leads through various channels, including cold calling, door-to-door sales, and referrals.
• Engaged with prospective customers to understand their financial needs and recommend suitable banking solutions.
• Provided detailed information about banking products, including savings accounts, loans, credit cards, and insurance options.
• Developed and maintained relationships with clients, addressing their inquiries, resolving any concerns, and ensuring high levels of customer satisfaction.
• Conducted financial needs assessments and offered personalized solutions to meet individual customer requirements.
• Actively participated in sales campaigns and promotions to maximize sales opportunities and achieve sales targets.
• Prepared and submitted sales reports, including daily activity reports, lead conversion rates, and sales performance analysis.
• Stayed updated on industry trends, competitor activities, and changes in banking regulations to provide accurate and up-to-date information to customers.
• Collaborated with other team members and departments to ensure a seamless customer experience and efficient sales process.
• Adhered to all company policies, procedures, and ethical standards while conducting sales activities.
OTHER PAST EXPERIENCES
OFFICE CLERK / NGANO NETWORK INVESTMENT LTD. 01/2011 - 02/2012
• Maintained a balance between business and customers, reconciled nominal ledger accounts, prepared balance sheets, monitored debt collection response cycles and contacts, and credit control performances.
• Assisted in handling general office administrative tasks, such as managing incoming and outgoing correspondence, filing documents, and organizing office supplies.
INTERN AS BACK OFFICE CLERK / KENYA COMMERCIAL BANK (NYAHURURU BRANCH) 10/2010 - 12/2010
• Assisted in managing and maintaining customer accounts, ensuring accuracy and compliance with banking regulations.
• Processed various financial transactions, including deposits, withdrawals, and fund transfers, adhering to established procedures and protocols.
EDUCATION AND TRAINING
Bachelor of Business Administration: Banking Finance & Insurance option /
Nkumba University (Uganda) 01/2010
Diploma in Business Administration / Nkumba University (Uganda) 01/2007
Kenya Certificate of Secondary Education (KCSE) / Ndururumo High School 01/2004
REFERENCES
• Ian Kiplangat, Regional Sales Manager, Keda Kenya Ceramics Co. Ltd, 0728486485
• Janis Makena, H.R Manager, Homart International (PAPAYA Africa Enterprises), 0722164664
• Pauline Olali, Branch Manager, Eco bank Kenya, polali@ecobank.com, 072275081
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